Country Canada
Year 2005 - 2008
Type of Measure Prevention > Awareness-raising /Campaigns
Form of Violence Domestic violence/Intimate partner violence

Brief Description


Through the Canada-Brazil Technology Transfer Fund, Canada supported the White Ribbon Campaign in Brazil from 2005-2008.  The White Ribbon Campaign is a Canadian-based, international campaign that seeks to engage men and boys to reduce violence against women and to promote gender equity.  The purpose of the campaign within Brazil is to increase the sustainability and effectiveness of two Brazilian non-governmental organization consortiums - the Brazilian White Ribbon Campaign and Program H - in addressing and involving men and boys in the end of men's use of violence against women. 

The campaign's results have extended beyond this objective and include the declaration by President Lula in 2006 of December 6th as a national day of men working to end violence against women, the launch of a national campaign promoting greater involvement of fathers in early child care and development and the establishment of a Global Symposium on Engaging Men and Boys to Promote Gender Equality, which will take place in March of 2009.  The White Ribbon Campaign uses such tools as media, education and action kits to reach the target audience of men and boys.

Source of Information

Response of the Government of Canada to the questionnaire on violence against women, 2008