Communication for Development Strategy for Child Well-being in Bhutan 2018-2023

Brief Description

A Communication for Development (CD4) Strategy for Child Well-being in Bhutan (2018-2023) has been developed which focuses on protection of boys and girls from violence, abuse, and exploitation. The strategy aims to raise awareness and provide nudges to change the practice to positive behaviours, increase demand for services, and help develop the practice of positive attitudes, behaviours and social norms. It will address current social norms that do not ensure respect for and realization of the rights of all boys and girls, adolescents/youth and women; inadequate knowledge and awareness, particularly at family level on good development practices and their benefits; and the gap of quality services.