Police Campaign: "Domestic Violence is a Double Crime"

Brief Description

The most recent campaign ran by the Police was conducted during the week 24-30.11.2008. The main message was "Domestic Violence is a double crime". It addressed domestic violence, violence against women, and their indirect harmful effects on bystanding children. Television and radio were the primary mediums used in the campaign. The targeted audience was married and cohabiting couples with children. The campaign was designed and launched on the occasion of the Day on the Elimination of Violence against Women (November 25th).