In August 2008, the Ministry of Women and Child Development, in collaboration with an organization (Breakthrough), UNIFEM and the UN Trust Fund, launched a national campaign called Bell Bajao (Ring the Bell), which asks men and boys to bring domestic violence to a halt. The Bell Bajao campaign is a high profile national campaign using innovative media outreach throughout India. The campaign has already reached 124 million people.
Source of Information
Response of the Government of India to the questionnaire on violence against women 2010