The slogan of the 16 days of Activism against GBV 2018 ‘Speak up! Harassment is a Crime’ was based on the results of the study of harassment in Jordan conducted by the Jordanian National Commission for Women JNCW in 2017. The campaign aimed to raise the awareness in society, in general, and among school and university students, in particular, on:
- the importance of reducing this phenomenon;
- raising awareness of the importance of reporting harassment and not accepting it socially;
- ending the culture of tolerance with the perpetrators;
- strengthening the role of men, youth and girls in the fight against gender-based violence, especially harassment; and
- work with the stakeholders to facilitate reporting procedures and mechanisms and judicial prosecution of cases.
The campaign used a range of awareness, advocacy and lobbying materials for all community groups. Awareness videos were broadcast through social media sites to introduce the concept of harassment and criminalization. Advertising and media materials were produced, in addition to radio and educational series and live testimonies to reach the target groups and to deal with the phenomenon of harassment and its effects and how to defend oneself in the event of harassment. The campaign reached more than 13 million users of these sites. During the campaign, 30 ordinary and specialized awareness workshops were held. The results of the tribal and remote assessment showed that the percentage of women who could identify the concept of sexual harassment increased from 73% to 96.9%, and the percentage of those who know to whom they can report harassment rose from 70.1% to 94.9%. The percentage of those who know the legal methods and procedures to reduce harassment increased significantly from 28.3% to 89.7%.
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