iWomen Inspiring Women Application to Raise GBV Awareness

Brief Description

In 2015, UNDP in collaboration with May Doe Kabar, the National Network of Rural Women, launched the iWomen Inspiring Women app, which aims to share knowledge and information, inspire rural women in Myanmar, to increase their self-belief and - consciousness and foster peer support and network building among 22,000 women across 2,000 villages in order for them to become leaders in their communities and to support their economic and social empowerment. The iWomen app is also used to promote gender-based violence (GBV) awareness among rural women in Myanmar and to collect data on violence against women in rural areas, e.g. a survey on GBV was recently conducted through the iWomen app. Joosk Character Design and Animation Studio has been working with May Doe Kabar to produce cartoon series on challenging prevailing gender stereotypes in Myanmar, which were integrated into the iWomen app in order to raise awareness on GBV. The Myanmar Government uses data and evidence from this app to shape policy and solicit ideas.