Country Pakistan
Year 2006 - 2008
Type of Measure Prevention > Awareness-raising /Campaigns, Prevention > Community mobilization, Work with public private sectors > Media
Form of Violence Violence against women and girls

Brief Description


The Community Campaign, including Media, to Prevent Violence against Women was launched in 2006 by the Ministry of Women Development in order to create awareness of women's rights among the public. The major objectives of the project, which was completed in June 2008, were:

  • to highlight women's issues along with possible solutions through the media, including television channels, radio stations, and print media, including the regional press, in Urdu, Punjabi, Sindhi, Pashto and Balochi, through a well designed media strategy;
  • printing and dissemination of brochures/pamphlets/books/banners on violence against women;
  • mobilization of positive public opinion on women's issues, specifically focusing on violence against women, with the help of the media;
  • involvement of elected women councilors in the campaign; and
  • sensitization of police officials through training workshops.

The project included seven workshops to sensitize police officers regarding violence against women in federal and provincial capitals, Mirpur (AJK) and Gilgit/Skardu. The project was launched in five districts of the country.

Source of Information

Response of the Government of Pakistan to the questionnaire on violence against women, September 2009