Country Denmark
Year 2017 - 2018
Type of Measure Prevention > Awareness-raising /Campaigns
Form of Violence Violence against women and girls

Brief Description

The Minister for Gender Equality spearheaded the awareness raising campaign that ran in the winter of 2017-2018. The campaign contained three short films that portrayed young couples where one performed controlling and manipulative behavior that may or may not constitute psychological violence. The films used the warning “violence may occur” in the beginning and ended with a sign saying, “not all violence leave bruises”. The campaign used social media and an information page to spark debate. The campaign used the results of a survey about young people’s perceptions of boundaries and relationships.

The campaign reached a very large audience via facebook:
1. Campaign elements gained 25.4 million impressions, 18,000 likes, 4000 comments, 2000 shares and the facebook page got 5000 followers in approx. 7 weeks.
2. A film was shown in its entirety more than 400,000 times. 

Source of Information

Denmark's submission for National Review for Implementation of the Beijing Platform for Action, Beijing+25, 2019, p.33

For more information: Information about the campaign is only available in Danish