Campaign: Sjúkást-Crazy Love

Brief Description

The Stígamót (an Education and Counselling Center for Survivors of Sexual Abuse and Violence) developed an annual prevention campaign titled ‘Crazy Love (Sjúkást)’ in 2018. The campaign focuses on raising awareness amongst youth (ages 13 – 19) on violence in intimate relationships. The campaign stresses the importance of consent, boundaries and relationships. At the center of the project is an extensive information resource/webpage that provides various educational materials about different forms of relationships and violence, including tools to identify and address abusive behaviour. Other topics include sex, pornography, gender equality and feminism, activism and information on how to seek help. The campaign takes place in February and March each year and includes a variety of actions done in cooperation with youth groups, centres and associations. The campaign also uses social media, in addition to traditional media and different print materials to raise awareness. Each year the aim is to highlight new issues relevant to youth – the 2020 campaign will focus on pornography, its effects and consequences, and provide tools for young people, to think critically about their porn use.