The Social Campaign ‘This is Also Violence’

Brief Description

The social campaign ‘This is also Violence’ was initiated in 2018 with the aim to focus the public attention on the fact that domestic violence against women can be done in various forms, not only physical violence. The campaign relied on the results of performed representative survey of Lithuanian population which showed that the mostly recognised form of domestic violence is physical (when answering the question what forms of violence come to your head when thinking about domestic violence against women, physical violence was indicated by 72% of interviewed persons), fewer respondents indicated psychological violence (this form of violence was mentioned by 25% of respondents), whereas sexual and economic violence – are almost not recognised at all (these forms of violence were mentioned by 6% and less than 1% of respondents, respectively). The video clips were created during the campaign to familiarise with various forms of violence against women, to present psychological, sexual and economic violence individually.