Primary Prevention Campaign: Stop it at the Start

Brief Description

The Australian Government funds an award-winning national primary prevention communications campaign ‘Stop it at the Start’. 

The Stop it at the Start, was a three-year campaign which began in 2016. It encourages adults to think about the impact of what they say and do, and have conversations about respect with young people aged 10-17 years. The campaign is a Council of Australian Government (COAG) initiative and is jointly funded by the Australian and state and territory governments. The campaign includes advertising, public relations and community engagement across metropolitan, rural, regional and remote areas. It includes adaptations for culturally and linguistically diverse and Aboriginal and Torres Strait Islander audiences.

The campaign aims to reset young people’s attitudes by motivating their adult influencers – parents, family members, teachers, coaches, employers and other community role models – to play a role. It encourages influencers to reflect on their own attitudes, and have conversations about respectful relationships and gender equality with young people aged 10–17 years.