|Type of Measure||Prevention > Awareness-raising /Campaigns|
|Form of Violence||Violence against women and girls|
The White Ribbon Day is celebrated on 25 November. It is the international day when people wear a white ribbon to show that they do not condone violence towards women. White Ribbon Day was started by a men's movement in Canada in 1991 and was introduced to New Zealand by UNIFEM (the United Nations Development Fund for Women) in 2004. A number of government agencies and non-government organizations promote the White Ribbon Day campaign each year, and there is a national inter-agency committee that co‑ordinates events and activities, and production and distribution of white ribbons. In 2008, one in ten New Zealanders wore a white ribbon, with over 500,000 distributed around the country.
The main forms of media used to promote White Ribbon Day are websites, print, posters, and advertising in local transportation.