Country New Zealand
Year 2009
Type of Measure Prevention > Awareness-raising /Campaigns
Form of Violence Violence against women and girls

Brief Description

The White Ribbon Day is celebrated on 25 November. It is the international day when people wear a white ribbon to show that they do not condone violence towards women. White Ribbon Day was started by a men's movement in Canada in 1991 and was introduced to New Zealand by UNIFEM (the United Nations Development Fund for Women) in 2004. A number of government agencies and non-government organizations promote the White Ribbon Day campaign each year, and there is a national inter-agency committee that co‑ordinates events and activities, and production and distribution of white ribbons.  In 2008, one in ten New Zealanders wore a white ribbon, with over 500,000 distributed around the country.

The main forms of media used to promote White Ribbon Day are websites, print, posters, and advertising in local transportation.

Source of Information

Response of the Government of New Zealand to the questionnaire on violence against women, 2009