Turn off the Violence Campaign

Brief Description

In 2016, the Ministry of Justice implemented the “Turn off the Violence” campaign, in cooperation with partner institutions, through online channels, social networks and media, to raise the awareness of all stakeholders in society about domestic violence and violence against women. A website was designed targeting the professional and general public to raise awareness and to encourage citizens to report violence. The website has a FAQ section, reveals misconceptions, stereotypes, the most common reasons used as a justification for violence against women, and debunks the belief that women victims of violence make false claims against their abusers. The campaign has been effective, as evidenced by 81 news agency features, 143 features in print media, 288 features in electronic media, 366 online features, and 700,000 views of six YouTube and Facebook video clips.